Quote:
Originally Posted by GunghoGolf
Dallas, is it normal for a local dealer to price your Eco batteries at significantly above MSRP? That’s what I’m seeing here in Austin. Called them thinking I’d be saving on shipping, but their price was above others even considering shipping.
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We have a UMRP (Unilateral Minimum Retail Price) policy which means that our dealers are required to sell at or more than our designated price. Dealers are free to sell at whatever price they want as long as it doesn't violate that policy. At the end of the day, if the dealer is charging more, that is their prerogative. They just might give up quantity of sales in lieu the higher margin on their end.
So to answer your question directly, it is not typical for a dealer to charge more than our UMRP price. Most sell right at it. It is their right, as a dealer, to do so, however.